:root{--red:#de3722;--red-mid:#dd8e85;--red-soft:#debfbc;--green:#49b595;--green-mid:#90b5aa;--green-soft:#cbddd8;--black:#000;--accent:var(--red);--accent-2:var(--green);--accent-line:rgba(222, 55, 34, .18);--accent-soft:rgba(222, 55, 34, .08);--c-top:#b8240f;--c-mid:var(--red);--c-bottom:#e8897a;--grad:linear-gradient(160deg, var(--c-top) 0%, var(--c-mid) 45%, var(--c-bottom) 100%);--ink:#0d0d10;--ink-2:#5c5c66;--muted:#7a7a85;--paper:#ffffff;--bg:#faf6f4;--wash:#fdf8f7;--tint:#fbeeeb;--tint-2:#f6e2de;--line:#ebe5e3;--line-2:rgba(23, 23, 27, .10);--glass:rgba(255, 255, 255, .72);--glass-strong:rgba(255, 255, 255, .97);--glass-stroke:rgba(255, 255, 255, .80);--ok:var(--green);--ok-bg:rgba(73, 181, 149, .12);--r-sm:8px;--r-md:16px;--r-lg:24px;--r-xl:40px;--shadow-sm:0 4px 20px -8px rgba(122, 30, 18, .18);--shadow:0 20px 60px -20px rgba(122, 30, 18, .28);--shadow-lg:0 40px 90px -30px rgba(122, 30, 18, .35);--grad-dark:linear-gradient(160deg, #000 0%, #101014 48%, #12312a 100%);--sans:"Futura", "Futura Book", "Futura Medium", "Jost", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;--maxw:1180px;--gutter:24px;--nav-h:76px;--grain:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='260' height='260'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='3' stitchTiles='stitch'/><feColorMatrix type='saturate' values='0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}

/* --------------------------------------------------------------- reset --- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;   /* pas 'hidden' : cela casserait position:sticky */
}
img, svg, video { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; }
h1, h2, h3, h4 { margin: 0 0 .5em; font-weight: 700; letter-spacing: -.02em; line-height: 1.1; }
p { margin: 0 0 1em; }
ul { margin: 0; padding: 0; list-style: none; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 4px; }

.skip-link {
  position: absolute; left: -9999px; top: 0; z-index: 999;
  background: var(--ink); color: #fff; padding: 12px 18px; border-radius: 0 0 var(--r-sm) 0;
}
.skip-link:focus { left: 0; }

.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}

/* ------------------------------------------------------------- layout --- */
.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: clamp(64px, 9vw, 130px); }
.section--tight { padding-block: clamp(40px, 5vw, 72px); }

.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 13px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase;
  color: var(--accent); margin-bottom: 18px;
}
.eyebrow::before {
  content: ""; width: 20px; height: 1px; background: var(--accent); opacity: .5;
}

.h-xl { font-size: clamp(38px, 6.2vw, 76px); letter-spacing: -.03em; line-height: 1.02; }
.h-lg { font-size: clamp(30px, 3.8vw, 48px); letter-spacing: -.025em; line-height: 1.08; }
.h-md { font-size: clamp(22px, 2.2vw, 30px); letter-spacing: -.02em; }
.lead { font-size: clamp(17px, 1.35vw, 20px); color: var(--ink-2); max-width: 62ch; }
.muted { color: var(--muted); }

/* Sections sombres : on bascule les tokens, tous les composants suivent.
   L'accent passe au vert de la charte pour ne pas empiler du rouge sur du noir. */
.section--dark {
  background: var(--black); color: #fff;
  --ink:     #ffffff;
  --ink-2:   rgba(255, 255, 255, .74);
  --muted:   rgba(255, 255, 255, .55);
  --paper:   #141418;
  --line:    rgba(255, 255, 255, .14);
  --line-2:  rgba(255, 255, 255, .18);
  --accent:  var(--green);
  --tint:    rgba(73, 181, 149, .16);
  --accent-soft: rgba(73, 181, 149, .10);
}
.section--dark .btn--ghost { color: #fff; }
.section--dark .btn--primary { background: var(--green); color: #05130f; }
.section--dark .btn--primary:hover { background: #3da184; }

/* ------------------------------------------------------------ boutons --- */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 13px 16px 13px 22px; border-radius: 999px; border: 1px solid transparent;
  font-size: 15px; font-weight: 600; letter-spacing: -.01em;
  cursor: pointer; transition: transform .18s ease, box-shadow .18s ease, background-color .18s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn .arrow {
  width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center;
  background: rgba(255, 255, 255, .18); font-size: 14px; line-height: 1;
  transition: transform .18s ease;
}
.btn:hover .arrow { transform: translateX(2px); }
.btn--primary { background: var(--accent); color: #fff; box-shadow: var(--shadow-sm); }
.btn--primary:hover { background: #c72f1c; box-shadow: var(--shadow); }
.btn--light { background: #fff; color: var(--ink); box-shadow: var(--shadow-sm); }
.btn--light .arrow { background: var(--tint); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line-2); }
.btn--ghost .arrow { background: var(--tint); }

/* ------------------------------------------------------------- header --- */
.site-header {
  position: fixed; inset: 14px 0 auto; z-index: 100;
  display: flex; justify-content: center; pointer-events: none;
}
.site-header > * { pointer-events: auto; }
.nav-shell {
  width: min(100% - 28px, 1320px);
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
}
.pill {
  background: var(--glass); backdrop-filter: blur(14px) saturate(160%);
  -webkit-backdrop-filter: blur(14px) saturate(160%);
  border: 1px solid var(--glass-stroke); border-radius: 999px;
  box-shadow: var(--shadow-sm);
}
/* Trois pilules, trois couleurs de la charte : logo sur blanc, navigation sur
   noir, appel à l'action en vert. Le blanc translucide seul se noyait dans le
   crème ; le noir tient aussi bien au-dessus du hero rouge quand il défile. */
.brand {
  display: flex; align-items: center; gap: 10px;
  padding: 7px 22px 7px 14px; font-weight: 700;
  background: rgba(255, 255, 255, .94);
}
.brand img { height: 38px; width: auto; }
.brand .brand-name { font-size: 17px; letter-spacing: -.02em; }

.nav-main {
  padding: 6px;
  background: rgba(13, 13, 16, .88);
  border-color: rgba(255, 255, 255, .13);
  box-shadow: 0 12px 34px -14px rgba(0, 0, 0, .5);
}
.nav-main > ul { display: flex; align-items: center; gap: 2px; }
.nav-main > ul > li > a,
.nav-main > ul > li > .nav-toggle {
  display: flex; align-items: center; gap: 6px;
  padding: 9px 15px; border-radius: 999px; background: none; border: 0;
  font-size: 15px; font-weight: 500; color: #fff; cursor: pointer;
  transition: background-color .15s ease, color .15s ease;
}
.nav-main > ul > li > a:hover,
.nav-main > ul > li > .nav-toggle:hover { background: rgba(73, 181, 149, .26); }
.nav-main > ul > li[data-open="true"] > .nav-toggle { background: var(--green); color: #06231b; }
.nav-main .caret { width: 9px; height: 9px; opacity: .65; transition: transform .2s ease; }
.nav-main li[data-open="true"] .caret { transform: rotate(180deg); opacity: 1; }

.header-cta {
  padding: 5px;
  background: var(--green); border-color: rgba(255, 255, 255, .28);
  box-shadow: 0 12px 30px -12px rgba(73, 181, 149, .85);
}
.header-cta .btn { padding: 9px 9px 9px 18px; font-size: 14px; }
.header-cta .btn--primary { background: transparent; color: #04140f; box-shadow: none; }
.header-cta .btn--primary:hover { background: rgba(255, 255, 255, .22); }
.header-cta .btn .arrow { background: rgba(4, 20, 15, .16); }

/* ---------------------------------------------------------- méga-menu --- */
.mega {
  position: absolute; top: calc(100% + 10px); left: 50%; transform: translate(-50%, -6px);
  width: min(96vw, 1060px);
  background: var(--glass-strong); backdrop-filter: blur(18px) saturate(160%);
  -webkit-backdrop-filter: blur(18px) saturate(160%);
  border: 1px solid var(--glass-stroke); border-radius: var(--r-lg);
  box-shadow: var(--shadow-lg);
  padding: 22px; opacity: 0; visibility: hidden;
  max-height: calc(100vh - 110px); overflow-y: auto; overscroll-behavior: contain;
  transition: opacity .18s ease, transform .18s ease, visibility .18s;
}
li[data-open="true"] > .mega { opacity: 1; visibility: visible; transform: translate(-50%, 0); }
.mega-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 6px 18px; }
.mega-col > a.mega-head {
  display: block; padding: 10px 12px; border-radius: var(--r-sm);
  font-size: 14px; font-weight: 700; letter-spacing: -.01em;
}
.mega-col > a.mega-head:hover { background: var(--tint); }
.mega-col .mega-desc { display: block; font-size: 12.5px; font-weight: 400; color: var(--muted); margin-top: 3px; }
.mega-col ul { margin-top: 2px; }
.mega-col ul a {
  display: block; padding: 6px 12px; border-radius: var(--r-sm);
  font-size: 14px; color: var(--ink-2);
}
.mega-col ul a:hover { background: var(--tint); color: var(--ink); }
.mega--simple .mega-grid { grid-template-columns: repeat(3, 1fr); }

/* ------------------------------------------------- burger + nav mobile --- */
.burger {
  display: none; padding: 12px 14px; border: 0; cursor: pointer;
  background: rgba(13, 13, 16, .88); border: 1px solid rgba(255, 255, 255, .13);
}
.burger span { display: block; width: 20px; height: 2px; background: #fff; border-radius: 2px; }
.burger span + span { margin-top: 5px; }

/* ---------------------------------------------------------------- hero --- */
.hero { padding: calc(var(--nav-h) + 22px) var(--gutter) 0; }
.hero-card {
  position: relative; overflow: hidden;
  max-width: 1320px; margin-inline: auto;
  border-radius: var(--r-xl); background: var(--grad); color: #fff;
  min-height: clamp(520px, 74vh, 760px);
  display: flex; flex-direction: column; justify-content: flex-end;
  padding: clamp(28px, 5vw, 64px);
  box-shadow: var(--shadow-lg);
}
.hero-card::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: var(--grain); opacity: .16; mix-blend-mode: overlay;
}
.hero-inner { position: relative; z-index: 1; max-width: 760px; }
.hero h1 { color: #fff; margin-bottom: 18px; }
.hero p { color: rgba(255, 255, 255, .86); font-size: clamp(16px, 1.4vw, 19px); max-width: 54ch; }
.hero .btn--light { margin-top: 26px; }

.hero-badge {
  position: absolute; right: clamp(16px, 4vw, 48px); bottom: clamp(16px, 4vw, 48px);
  z-index: 2; width: min(300px, 78vw);
}

/* -------------------------------------------------------------- logos --- */
.logos { padding-block: 26px; overflow: hidden; }
.logos-track {
  display: flex; align-items: center; gap: 52px; width: max-content;
  animation: marquee 38s linear infinite;
}
.logos-track span,
.logos-track img { flex: none; }
.logos-track span {
  font-size: 15px; font-weight: 600; letter-spacing: -.01em;
  color: var(--muted); opacity: .75; white-space: nowrap;
  align-self: center;
}
/* Logos et noms cohabitent sur la même bande : même hauteur optique, même
   discrétion. Les logos reprennent leur couleur au survol de la bande. */
.logos-track img {
  height: 64px; width: auto; object-fit: contain;
  filter: grayscale(1); opacity: .55;
  transition: filter .25s ease, opacity .25s ease;
}
.logos:hover .logos-track img { filter: none; opacity: 1; }
.logos:hover .logos-track { animation-play-state: paused; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* --------------------------------------------------------- manifesto --- */
.manifesto .h-lg { max-width: 22ch; }
.manifesto-text {
  font-size: clamp(22px, 2.9vw, 38px); line-height: 1.32; letter-spacing: -.02em;
  font-weight: 500; max-width: 24ch; margin: 0 auto; text-align: center; color: var(--muted);
}
.manifesto-text .w { transition: color .3s ease; }
.manifesto-text .w.on { color: var(--ink); }
.manifesto-text mark { background: none; color: var(--accent); }

/* ------------------------------------------------------------ méthode --- */
.method { background: var(--paper); border-block: 1px solid var(--line); }
.method-head { margin-bottom: clamp(32px, 5vw, 64px); }
.method-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: clamp(24px, 4vw, 64px); align-items: start; }
.method-steps { position: sticky; top: calc(var(--nav-h) + 24px); }
.method-step {
  padding: 22px 0; border-top: 1px solid var(--line);
  opacity: .42; transition: opacity .3s ease;
}
.method-step[data-active="true"] { opacity: 1; }
.method-step .num {
  font-size: 12px; font-weight: 700; letter-spacing: .1em; color: var(--accent);
}
.method-step h3 { font-size: clamp(19px, 1.7vw, 24px); margin: 8px 0 8px; }
.method-step p {
  font-size: 15.5px; color: var(--ink-2); margin: 0;
  /* Seule l'étape active déplie son texte : la colonne reste plus courte que
     l'écran, condition pour que le sticky fonctionne. */
  max-height: 0; overflow: hidden; opacity: 0;
  transition: max-height .35s ease, opacity .25s ease;
}
.method-step[data-active="true"] p { max-height: 300px; opacity: 1; }
@media (max-width: 980px) {
  .method-step p { max-height: none; opacity: 1; }
}
.method-panels { display: grid; gap: clamp(20px, 3vw, 40px); }
.method-panel { scroll-margin-top: 120px; }

/* -------------------------------------------------- maquettes d'écran --- */
.mock {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  box-shadow: var(--shadow); overflow: hidden;
}
.mock-bar {
  display: flex; align-items: center; gap: 8px;
  padding: 11px 14px; border-bottom: 1px solid var(--line); background: var(--wash);
}
.mock-bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--line); display: block; }
.mock-bar .url {
  margin-left: 8px; flex: 1; font-size: 12px; color: var(--muted);
  background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 4px 12px;
}
.mock-body { padding: 16px; }
/* Les maquettes illustrent la méthode : on le dit, elles ne montrent pas de
   données réelles. */
.mock-tag {
  flex: none; font-size: 10.5px; font-weight: 700; letter-spacing: .07em; text-transform: uppercase;
  color: var(--muted); background: var(--tint); border-radius: 999px; padding: 3px 9px;
}

.kw-list li {
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  padding: 10px 12px; border-radius: var(--r-sm); font-size: 14.5px;
}
.kw-list li + li { margin-top: 4px; }
.kw-list .tag {
  font-size: 11px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase;
  padding: 3px 8px; border-radius: 999px;
}
.kw-list li.is-good { background: var(--ok-bg); }
.kw-list li.is-good .tag { background: var(--ok); color: #fff; }
.kw-list li.is-bad { color: var(--muted); }
.kw-list li.is-bad .tag { background: var(--line); color: var(--muted); }

.inbox li {
  display: grid; grid-template-columns: 34px 1fr auto; gap: 12px; align-items: center;
  padding: 11px 6px; border-bottom: 1px solid var(--line); font-size: 14px;
}
.inbox li:last-child { border-bottom: 0; }
.inbox .av {
  width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center;
  background: var(--tint); color: var(--accent); font-weight: 700; font-size: 13px;
}
.inbox .who { font-weight: 600; }
.inbox .subj { color: var(--muted); font-size: 13px; }
.inbox .time { color: var(--muted); font-size: 12px; }

.cluster { display: grid; gap: 10px; }
.cluster .node {
  border: 1px solid var(--line); border-radius: var(--r-sm); padding: 10px 14px; font-size: 14px;
}
.cluster .node--root { background: var(--accent); color: #fff; border-color: var(--accent); font-weight: 600; }
.cluster .kids { display: grid; gap: 8px; padding-left: 26px; position: relative; }
.cluster .kids::before {
  content: ""; position: absolute; left: 12px; top: -6px; bottom: 16px; width: 1px; background: var(--line);
}
.cluster .kids .node::before {
  content: ""; position: absolute; left: 12px; width: 14px; height: 1px; background: var(--line);
  transform: translate(-100%, 0); margin-top: 18px;
}

.report-rows li {
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 12px 0; border-bottom: 1px dashed var(--line); font-size: 14.5px;
}
.report-rows li:last-child { border-bottom: 0; }
.report-rows .val { font-weight: 700; }
.report-rows .val.up { color: var(--green); }
.report-rows .val.flat { color: var(--muted); }

.serp { display: grid; gap: 10px; }
.serp .row {
  display: grid; grid-template-columns: 26px 1fr; gap: 12px; align-items: center;
  padding: 11px 12px; border: 1px solid var(--line); border-radius: var(--r-sm);
}
.serp .row .rank { font-size: 13px; font-weight: 700; color: var(--muted); text-align: center; }
.serp .row .bar { height: 8px; border-radius: 999px; background: var(--line); }
.serp .row.is-you { border-color: var(--accent); background: var(--accent-soft); }
.serp .row.is-you .rank { color: var(--accent); }
.serp .row.is-you .bar { background: var(--accent); }

.chat { display: grid; gap: 12px; }
.chat .msg { max-width: 92%; padding: 12px 15px; border-radius: var(--r-md); font-size: 14.5px; line-height: 1.5; }
.chat .msg--user { background: var(--tint); margin-left: auto; }
.chat .msg--ai { background: var(--wash); border: 1px solid var(--line); }
.chat .sources { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 10px; }
.chat .sources b {
  font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 999px;
  background: #fff; border: 1px solid var(--line); color: var(--muted);
}
.chat .sources b.is-you { border-color: var(--green); color: #2f7f68; background: rgba(73, 181, 149, .12); }

/* ------------------------------------------------------ études de cas --- */
.cases { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.6vw, 22px); }
.case-card {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 24px 24px 26px; box-shadow: var(--shadow-sm);
  display: flex; flex-direction: column; gap: 10px;
  transition: transform .18s ease, box-shadow .18s ease;
}
.case-card:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.case-tag { font-size: 11.5px; font-weight: 600; letter-spacing: .05em; text-transform: uppercase; color: var(--muted); }
.case-figure { font-size: clamp(24px, 2.2vw, 32px); letter-spacing: -.03em; line-height: 1.05; color: var(--accent); }
.case-card p { margin: 0; font-size: 14.5px; color: var(--ink-2); }

@media (max-width: 980px) { .cases { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .cases { grid-template-columns: 1fr; } }

/* ---------------------------------------------------------- objectifs --- */
.objectives { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(20px, 3vw, 36px); }
.obj-card {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: clamp(22px, 2.6vw, 34px); box-shadow: var(--shadow-sm);
  display: flex; flex-direction: column; gap: 20px;
}
.obj-card h3 { font-size: clamp(21px, 2vw, 28px); margin: 0; }
.obj-card p { color: var(--ink-2); margin: 0; }
.obj-card .mock { box-shadow: none; }
.obj-card .link {
  margin-top: auto; display: inline-flex; align-items: center; gap: 8px;
  font-weight: 600; color: var(--accent);
}
/* La carte « moteurs de réponse » porte le vert, la carte Google le rouge. */
.obj-card--alt { border-color: rgba(73, 181, 149, .35); }
.obj-card--alt .link { color: #2f7f68; }
.obj-card--alt .mock-bar .url { border-color: rgba(73, 181, 149, .35); }

/* ------------------------------------------------------------- phases --- */
.phases { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(20px, 3vw, 36px); }
.phase {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: clamp(24px, 3vw, 38px); box-shadow: var(--shadow-sm);
}
.phase .tag {
  display: inline-block; font-size: 12.5px; font-weight: 700; letter-spacing: .04em;
  padding: 5px 12px; border-radius: 999px; background: var(--tint); color: var(--accent); margin-bottom: 16px;
}
.phase h3 { font-size: clamp(20px, 1.9vw, 26px); }
.phase p { color: var(--ink-2); }
.phase ul { margin-top: 20px; display: grid; gap: 11px; }
.phase li { display: flex; gap: 11px; font-size: 15.5px; }
.phase li::before {
  content: "✓"; flex: none; width: 21px; height: 21px; border-radius: 50%;
  display: grid; place-items: center; font-size: 11px;
  background: var(--ok-bg); color: var(--ok); margin-top: 2px;
}
.phase .btn { margin-top: 26px; }

/* ------------------------------------------------------------ roadmap --- */
.roadmap { background: var(--paper); border-block: 1px solid var(--line); }
.roadmap-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; }
.roadmap-col { background: var(--paper); padding: clamp(20px, 2.4vw, 30px); }
.roadmap-col > .when {
  font-size: 12.5px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
  color: var(--accent); margin-bottom: 18px;
}
.roadmap-item { padding: 14px 0; border-top: 1px solid var(--line); }
.roadmap-item:first-of-type { border-top: 0; padding-top: 0; }
.roadmap-item b { display: block; font-size: 16px; }
.roadmap-item span { font-size: 14px; color: var(--muted); }

/* -------------------------------------------------------------- règles --- */
.rules { display: grid; gap: 0; margin-top: 32px; }
.rule {
  display: grid; grid-template-columns: 64px 1fr; gap: 18px; align-items: baseline;
  padding: 26px 0; border-top: 1px solid var(--line);
}
.rule:last-child { border-bottom: 1px solid var(--line); }
.rule .n { font-size: 13px; font-weight: 700; letter-spacing: .08em; color: var(--accent); }
.rule p { font-size: clamp(18px, 1.8vw, 24px); letter-spacing: -.02em; margin: 0; }

/* ----------------------------------------------------------- CTA final --- */
.cta-card {
  position: relative; overflow: hidden; border-radius: var(--r-xl);
  background: var(--grad-dark); color: #fff;
  box-shadow: 0 40px 90px -30px rgba(0, 0, 0, .45);
  padding: clamp(30px, 5vw, 66px);
  display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, .7fr); gap: clamp(24px, 4vw, 56px);
  align-items: center;
}
.cta-card::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: var(--grain); opacity: .16; mix-blend-mode: overlay;
}
.cta-card > * { position: relative; z-index: 1; }
.cta-card h2 { color: #fff; }
.cta-card p { color: rgba(255, 255, 255, .82); }
.cta-card .eyebrow { color: var(--green); }
.cta-card .eyebrow::before { background: var(--green); }
.cta-meta {
  background: rgba(255, 255, 255, .12); border: 1px solid rgba(255, 255, 255, .22);
  border-radius: var(--r-lg); padding: 22px 24px; backdrop-filter: blur(6px);
}
.cta-meta div { padding: 12px 0; border-bottom: 1px solid rgba(255, 255, 255, .18); }
.cta-meta div:last-child { border-bottom: 0; }
.cta-meta dt { font-size: 12.5px; letter-spacing: .06em; text-transform: uppercase; color: rgba(255, 255, 255, .7); }
.cta-meta dd { margin: 4px 0 0; font-size: 16px; font-weight: 600; }

/* ------------------------------------------------------------- footer --- */
.site-footer {
  background: var(--black); color: #fff;
  padding-block: clamp(44px, 6vw, 72px) 28px;
  --muted: rgba(255, 255, 255, .55);
  --ink-2: rgba(255, 255, 255, .74);
  --line:  rgba(255, 255, 255, .14);
}
.footer-grid { display: grid; grid-template-columns: 1.4fr repeat(3, 1fr); gap: 32px; }
.footer-grid h4 { font-size: 13px; letter-spacing: .07em; text-transform: uppercase; color: var(--green); }
.footer-grid a { display: block; padding: 5px 0; font-size: 15px; color: var(--ink-2); }
.footer-grid a:hover { color: var(--green); }
/* Badge Google Partner : repris de www.cleatis.fr, visible sur tout le site. */
.badge-partner {
  display: inline-flex; align-items: center; gap: 12px; margin-top: 22px;
  padding: 10px 16px 10px 12px; border-radius: var(--r-md);
  background: rgba(255, 255, 255, .06); border: 1px solid var(--line);
}
.badge-partner img { height: 40px; width: auto; }
.badge-partner span { font-size: 13px; line-height: 1.35; color: var(--ink-2); max-width: 15ch; }

.footer-bottom {
  margin-top: 40px; padding-top: 22px; border-top: 1px solid var(--line);
  display: flex; flex-wrap: wrap; gap: 14px; justify-content: space-between;
  font-size: 14px; color: var(--muted);
}

/* ------------------------------------------------- pages intérieures --- */
.page-hero { padding: calc(var(--nav-h) + 40px) 0 0; }
.entry { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg); padding: clamp(24px, 4vw, 56px); box-shadow: var(--shadow-sm); }
.entry-cover { width: 100%; height: auto; border-radius: var(--r-md); margin-bottom: 32px; }
.entry :where(h2, h3) { margin-top: 1.6em; }
.entry a { color: var(--accent); text-decoration: underline; text-underline-offset: 3px; }

/* Blocs WordPress des pages reconstruites depuis Elementor */
.entry :where(.wp-block-columns) { gap: clamp(20px, 3vw, 40px); margin: 1.6em 0; }
.entry .wp-block-column > :first-child { margin-top: 0; }
.entry .wp-block-columns:has(> .wp-block-column:nth-child(2)) > .wp-block-column { background: var(--paper-2, #faf8f5); border: 1px solid var(--line); border-radius: var(--r-md); padding: 20px 22px; }
.entry .wp-block-buttons { display: flex; flex-wrap: wrap; gap: 10px; margin: 1.2em 0; }
.entry .wp-block-button__link { display: inline-block; background: var(--accent); color: #fff; text-decoration: none; border-radius: 999px; padding: .7em 1.3em; font-weight: 600; }
.entry .wp-block-button__link:hover { background: var(--green); }
.entry h3 a { color: inherit; text-decoration: none; }
.entry h3 a:hover { color: var(--accent); }
.entry .wp-block-details { border: 1px solid var(--line); border-radius: var(--r-md); padding: 14px 18px; margin: .6em 0; }
.entry .wp-block-details summary { cursor: pointer; font-weight: 600; }
.entry .wp-block-details[open] summary { margin-bottom: .6em; color: var(--accent); }
.entry .wp-block-image img, .entry .wp-block-gallery img { border-radius: var(--r-md); height: auto; }
.entry .wp-block-gallery { display: grid; grid-template-columns: repeat(auto-fill, minmax(120px, 1fr)); gap: 24px; align-items: center; }
.entry .wp-block-latest-posts.is-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 24px; padding: 0; list-style: none; }
.entry .wp-block-latest-posts.is-grid li { width: auto; margin: 0; }
.entry .wp-block-latest-posts li { border: 1px solid var(--line); border-radius: var(--r-md); padding: 16px; }
.entry .wp-block-latest-posts__featured-image img { border-radius: var(--r-sm, 8px); margin-bottom: 10px; }
.entry .wp-block-latest-posts__post-title { font-weight: 700; color: var(--ink); text-decoration: none; }
.entry iframe { max-width: 100%; }
/* Formulaire Contact Form 7 : les champs gardent leur taille HTML (size=40) et débordent sur mobile */
.entry .wpcf7 :is(input:not([type=checkbox]):not([type=radio]):not([type=submit]), textarea, select) { width: 100%; max-width: 100%; box-sizing: border-box; }
.entry .wpcf7 label, .entry .wpcf7-form-control-wrap { display: block; max-width: 100%; }
@media (max-width: 781px) { .entry .wp-block-columns { flex-direction: column; } }
.card-list { display: grid; grid-template-columns: repeat(auto-fill, minmax(280px, 1fr)); gap: 24px; }
.card {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  overflow: hidden; box-shadow: var(--shadow-sm); transition: transform .18s ease, box-shadow .18s ease;
}
.card:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.card .body { padding: 20px 22px 24px; }
.card h3 { font-size: 19px; }
.card time { font-size: 13px; color: var(--muted); }
.pagination { margin-top: 40px; display: flex; gap: 8px; flex-wrap: wrap; }
.pagination .page-numbers {
  padding: 9px 15px; border-radius: 999px; border: 1px solid var(--line); background: var(--paper); font-size: 14px;
}
.pagination .current { background: var(--accent); border-color: var(--accent); color: #fff; }

/* ------------------------------------------------------ page contact --- */
.contact-hero { padding-top: calc(var(--nav-h) + 56px); }
.contact-hero .lead { color: rgba(255, 255, 255, .74); }

.contact-grid {
  display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr);
  gap: clamp(24px, 4vw, 56px); align-items: start;
}
.contact-card {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: clamp(24px, 3vw, 40px); box-shadow: var(--shadow-sm);
}
.contact-card h2 { margin-bottom: .3em; }
.contact-card > p { margin-bottom: 28px; }

.contact-aside { position: sticky; top: calc(var(--nav-h) + 24px); display: grid; gap: 16px; }
.info-block {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 24px 26px; box-shadow: var(--shadow-sm);
}
.info-block h3 {
  font-size: 12.5px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
  color: var(--green); margin-bottom: 14px;
}
.info-tel { display: block; font-size: clamp(22px, 2vw, 28px); font-weight: 700; letter-spacing: -.02em; }
.info-tel:hover { color: var(--accent); }
.info-mail { display: block; margin-top: 6px; color: var(--ink-2); }
.info-mail:hover { color: var(--accent); }

.info-addr div + div { margin-top: 16px; padding-top: 16px; border-top: 1px solid var(--line); }
.info-addr dt { font-size: 13px; color: var(--muted); }
.info-addr dd { margin: 4px 0 0; font-size: 15.5px; line-height: 1.5; }

.next-steps { display: grid; gap: 14px; counter-reset: none; }
.next-steps li { display: grid; grid-template-columns: 34px 1fr; gap: 12px; align-items: start; }
.next-steps .n {
  font-size: 11.5px; font-weight: 700; letter-spacing: .06em; color: var(--green);
  background: var(--ok-bg); border-radius: 999px; padding: 5px 0; text-align: center;
}
.next-steps b { display: block; font-size: 15.5px; }
.next-steps span:not(.n) { font-size: 14px; color: var(--muted); }

/* Contact Form 7 : on habille le balisage du plugin sans le modifier. */
.contact-form p { margin: 0 0 16px; }
.contact-form label { display: block; font-size: 14px; font-weight: 600; color: var(--ink-2); }
.contact-form input[type="text"],
.contact-form input[type="email"],
.contact-form input[type="tel"],
.contact-form textarea {
  width: 100%; margin-top: 7px; padding: 13px 15px;
  font: inherit; font-size: 15.5px; color: var(--ink);
  background: var(--wash); border: 1px solid var(--line); border-radius: var(--r-md);
  transition: border-color .15s ease, box-shadow .15s ease, background-color .15s ease;
}
.contact-form textarea { min-height: 130px; resize: vertical; }
.contact-form :where(input, textarea):focus {
  outline: 0; background: var(--paper);
  border-color: var(--green); box-shadow: 0 0 0 3px rgba(73, 181, 149, .18);
}
.contact-form #rgpd,
.contact-form label:has(input[type="checkbox"]) {
  display: grid; grid-template-columns: 20px 1fr; gap: 10px; align-items: start;
  font-size: 13px; font-weight: 400; color: var(--muted); line-height: 1.5;
}
.contact-form input[type="checkbox"] { width: 18px; height: 18px; accent-color: var(--green); margin-top: 1px; }
.contact-form input[type="submit"] {
  padding: 14px 30px; border: 0; border-radius: 999px; cursor: pointer;
  font: inherit; font-size: 15px; font-weight: 600;
  background: var(--green); color: #04140f;
  box-shadow: 0 12px 30px -12px rgba(73, 181, 149, .85);
  transition: transform .18s ease, background-color .18s ease;
}
.contact-form input[type="submit"]:hover { transform: translateY(-1px); background: #3da184; }
.contact-form .wpcf7-not-valid-tip { color: var(--accent); font-size: 13px; margin-top: 6px; }
.contact-form .wpcf7-response-output {
  margin: 18px 0 0; padding: 14px 16px; border-radius: var(--r-md);
  border: 1px solid var(--line); font-size: 14.5px;
}

.contact-map {
  border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden;
  box-shadow: var(--shadow-sm); line-height: 0;
}
.contact-map iframe { width: 100%; height: clamp(280px, 38vw, 440px); border: 0; }

@media (max-width: 980px) {
  .contact-grid { grid-template-columns: 1fr; }
  .contact-aside { position: static; }
}

/* ----------------------------------------------------- reveal au scroll --- */
/* Sans JS, rien n'est masqué : l'état caché n'existe que si .js est posée. */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.js .reveal.is-in { opacity: 1; transform: none; }

/* ------------------------------------------------------------ responsive --- */
@media (max-width: 1080px) {
  .mega-grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 980px) {
  :root { --nav-h: 66px; }
  .burger { display: block; }
  .nav-main, .header-cta { display: none; }
  .nav-shell.is-open .nav-main {
    display: block; position: fixed; inset: 82px 14px auto; max-height: 76vh; overflow: auto;
    border-radius: var(--r-lg); padding: 14px; background: rgba(13, 13, 16, .97);
  }
  /* Le panneau déplié est sombre : on repasse les textes du méga-menu en clair. */
  .nav-shell.is-open .mega-col > a.mega-head { color: #fff; }
  .nav-shell.is-open .mega-col .mega-desc { color: rgba(255, 255, 255, .55); }
  .nav-shell.is-open .mega-col ul a { color: rgba(255, 255, 255, .78); }
  .nav-shell.is-open .mega-col a:hover { background: rgba(73, 181, 149, .26); color: #fff; }
  /* L'appel à l'action reste accessible, sous le menu déplié. */
  .nav-shell.is-open .header-cta { display: block; position: fixed; inset: auto 14px 14px; text-align: center; }
  .nav-shell.is-open .header-cta .btn { justify-content: center; width: 100%; }
  .nav-shell.is-open .nav-main > ul { display: block; }
  .nav-main > ul > li > a, .nav-main > ul > li > .nav-toggle { width: 100%; justify-content: space-between; }
  .mega {
    position: static; transform: none; width: 100%; opacity: 1; visibility: visible;
    box-shadow: none; border: 0; background: none; padding: 0 0 10px; display: none;
  }
  li[data-open="true"]>.mega{display:block;transform:none}.mega-grid{grid-template-columns:1fr}.method-grid,.objectives,.phases,.cta-card{grid-template-columns:1fr}.method-steps{position:static}.roadmap-grid{grid-template-columns:1fr}.footer-grid{grid-template-columns:repeat(2,1fr)}.hero-badge{position:static;width:100%;margin-top:26px}}@media (max-width:560px){body{font-size:16px}.footer-grid{grid-template-columns:1fr}.rule{grid-template-columns:1fr;gap:6px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}.reveal{opacity:1;transform:none}}